A friend of mine asked if we could collaborate to redesign her bakery's cake menu. They previously had a menu with no photographs and felt that images would help entice customers to buy more. But the direction she gave was not to use actual product shots. She wanted a more rustic approach and so we ended up digitally illustrating each cake.
New to digital illustration, it was nice to have a project that let me practice and earn at the same time. Armed with an Apple Pen, iPad and Procreate, the experience doing this was magical and fun!
Aside from the cake menu and digital illustrations, we also created social media posts for each cake that the bakery posted on theirInstagram account.
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